I’m sure you’ve seen videos with a person standing in a very fake looking location with the fuzzy green outline around them. It just looks bad. Even when it is lite correctly and there is no green outline- why do you want to look like you are floating through space, have a swirly blue wall behind you or worse yet riding a roller coaster. Cheesy! And the ‘gimmick’ factor has long passed.

Most of you are not trying to become a videographer or filmmaker- you are learning how to use video to connect with your followers and market to them in a professional manner, without taking too much of your valuable time.

Green screens are tricky to light properly, take some setup time and you have to learn ‘keying.’

Read the rest of this entry »

One of the main reasons more bloggers and internet marketers don’t take advantage of the marketing power of web video is that they are “camera shy” or don’t like how they look or sound on video.

It’s true that most people have a strong aversion to being on camera. This is a very normal reaction and is actually shared by some of the major actors you see on camera a lot. They may be good with a script, character and set but the minute you have them be themselves for an interview they get very nervous.

The good news is you can condition yourself to overcome this “fear” fairly easily.
Read the rest of this entry »