What the heck is that man doing?
Like life, your content and marketing strategies are all about balance. You don’t want to put so much time into producing your videos that your written posts, interaction with your followers or other communication methods suffer. Video is a very important piece of the overall puzzle but in planning your video content strategy you must keep in mind all of the pieces.
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Creating video content can also seem a bit daunting at first, so the idea is to keep it simple until you get the hang of it. And you will get the hang of it. Start out with a simple introduction or product demo video and once you get the process down move up to a regular video post schedule. Ideally weekly or even bi-weekly, but if your schedule doesn’t permit make time at least once a month. Whatever works for you well enough and is not stressful. Making videos can be really fun to do but only if you are not forcing yourself to produce them on an unrealistic schedule.
