Celebrity branded video package I shot and edited for a Back To College IKEA promotion that will be featured on several high profile blogs and social media websites. In the video Kourtney and Khloe Kardashian are picking out the ultimate college dorm room.

This video played a key role in a complete marketing package that included takeovers on multiple sites and an interactive contest to win autographed merchandise. The video was produced by Craig Bland and when I say ‘My Video’ in the above image, I really mean the video I was the prime shooter and editor of. There were several other people involved in the process including our talented 2nd cameraman Shannon Lloyd.

What are some concepts you can glean for your own video marketing efforts? First of all including some sort of contest and ‘call to action’ to enter will not only increase your video views but also the social interaction around the video. Also if your site has enough visitors you may be able to sell a similar (maybe scaled down) version to a store or corporate sponsor.