Central Park, NYC. August 2009

OK, so this post is going to be a bit Dear Diary-ish but I wanted to give a quick update and a little explanation on why I launched this blog and then basically disappeared for half a month.

First off- I moved. I only moved a few blocks from my old place but as you all know, moving is a big project and not the most fun activity. However, I love my new place! It has high ceilings and much more sunlight shining in. Which makes for a much better location for shooting videos!

Last weekend I was in New York City shooting Whitney Port (star of “The Hills” and “The City”) for a JC Penney back to school fashion promotion video. One lucky fan won a $1,000 shopping spree with Whitney acting as personal stylist and we filmed the whole event for a web video series.

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In the 3rd installment of my Video SEO series I will quickly go over some best practices for titling your web videos.

These tips refer to the title of your post or page that contains the video as well as the title that is included in your video’s metadata. As well as your video title on video sharing sites like YouTube.

• 1. Utilize your strongest keywords within the title, but keep it short and relevant. Anything over 15 words is probably too many, around 10 is better.
• 2. Begin title with ‘Video:’ or ‘Video of…’ This will help identify the content and attract readers to the fact the post is a little ’special.’
• 3. Identify a specific topic(s) covered within the video. For example if it’s an interview with an expert on web design, instead of saying “My Interview with Web Designer Jack Armstrong” you might say “Video: Web Designer Jack Armstrong Talks CSS, Layouts, and Browser Considerations.”

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