(excerpted from my free ‘Web Video Is Key‘ report)

Ultimately the content of your video is the most important ingredient in your web video strategy. Below are few video ideas you can steal or use as starting points for your own genius.

Customer Testimonials:

Time Length: 1 to 2 minutes.

Testimonials from current customers go a long way in convincing new people to purchase you product and service. On video, those testimonials become even more powerful. Contact customers that have already given you positive written feedback and ask if they would be comfortable doing one on video. Hopefully you can find at least few people with a webcam or the know-how to do a quick video. If they know how to digitize it they can send it to you through a service like yousendit.com or they can always mail you a tape. There is some leg work involved with this type of video, but the end result will be a very powerful marketing tool.

Quick Tips:

Time Length: 2 minutes.

People love tips! And tips they can get quickly are even better!  Shorter than a ‘how-to’ video this type of video focuses on some aspects of your topic that can be learned or improved upon quickly. Ex: 5 Quick Tips for Saving Money on Airline Flights, 7 Tips to Making Your Blog Posts More Interesting. Use text overlays to highlight key words or points.

(OK, you might have thought of those 2 but I have 3 chances left…)

Countdowns:

Time Length: 2 to 5 minutes

VH1 and E! have built their networks on these easy and cheap to produce shows. You can create mini versions of these shows for your videos. Ex: Top 10 Marketing Myths,  10 Reasons Dark Chocolate is Better than Light Chocolate or 15 Greatest Songs of All Time.

Mini Documentary:

Time Length: 3 to 5 minutes.

What is the background, history or motivation behind your topic or product? Think like a documentary filmmaker and put together a piece with photos, screen shots, music, visual words and video (this can also be done without any actual video).

Current News

Time Length: 3 to 5 minutes.

What’s the latest news on your topic or product? Think of yourself as a news anchor informing your viewers. Try to tie in what you are offering with events happening currently in the world to solicit views from people searching those newly popular keywords.

More web video idea jump-starters can be found in my free ‘Web Video Is Key‘ .PDF report.

Tags: countdowns, customer testimonials, interview, product demos, quick tips, video content, video ideas, video marketing

This entry was posted on Tuesday, June 9th, 2009 at 10:33 pm and is filed under Ideas, Inspiration, Techniques, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.